The website located at (the "Website") is owned by BA Holdings LLC (the "Company") and operated by Steven Madden Ltd. The Company is committed to taking reasonable steps towards protecting your privacy online and managing your information responsibly.


This Privacy Notice (the "Notice") is intended to notify you of our online privacy practices, the type of information that may be collected and stored, how the information is used, with whom the information may be shared, what choices are available to you regarding the collection, use and distribution of the information, what kind of security procedures are in place to protect the loss, misuse or alteration of information under our control, and who to contact with questions or concerns. Please read this Notice carefully. By using this Website and/or by contacting us and providing any personal information, you consent to the collection and use of information by us in accordance with this Privacy Notice. If we decide to change our Privacy Notice, we will post those changes on this page.

a. Information Submitted by You

We do not require you to submit any personal information to the Website in order to use the Website. You may choose to submit your personal information to us, such as your name and email address, if you would like us to keep you updated with news and information about Brian Atwood. However, even if you do not submit personal information through the Website, we gather navigational information about where visitors go on the Website and information about the technical efficiencies of our Website and services (i.e., time to connect to the Website, time to download pages, etc.). This information allows us to see which areas of our Website are most visited and helps us better understand the user experience. This helps us improve the quality of the Website by recognizing and delivering more of the features, areas, and services our visitors prefer. In this process of gathering information, we may collect personally identifiable and non-personally identifiable information (for example, domain type, browser type and version, service provider and IP address, referring/exit pages, operating system, date/time stamp, and click-stream data). We may also create and use electronic records to compile statistics about how our visitors collectively interact with our Website. We also may work with third-party service providers to help us track, collect, and analyze this information.

Certain activities that you perform on our Website may record information in server logs, such as if you enter a search term into a search box located on the site. A web "server log" is a record of activity created by a computer that delivers certain web pages to your browser. The server log may record the search term, or the link you clicked on to bring you to our Website. The server log may also record information about your browser, such as you IP address and the cookies set on your browser. Additionally, we may provide you with options to search for information on our site. If you enter information in a search query box, we may store that information and we may aggregate that information with other information we may have about the browser and/or IP address from which the search query originated.

We will only contact you if you have expressly requested us to do so. Those who wish to communicate with us but do not wish to provide personally identifiable information online may contact us through the address or phone numbers provided on our Website. However, you should note that if you contact us by phone, or if you contact us via postal mail, you may still be submitting personally identifiable information to us.

b. Information Collected by Cookies

Cookies are bits of electronic information that a website may transfer to a visitor's computer to identify specific information about the visitor's visits to the website. The Website uses a browser feature known as a cookie, which assigns a unique identification to your computer. Cookies are typically stored on your computer's hard drive and are used to help track clicks as you go through the pages within our Website. We may also use cookies to tell us whether you have previously visited the Website. We also use cookies which may be set by third-parties with whom we have entered into agreements which may enable us to obtain analytics information about the use of our Website. You can set your browser not to accept cookies or to notify you when you are sent a cookie, giving you the opportunity to decide whether or not to accept it. You may also use commonly available tools in your browser to remove cookies which may have been placed onto your computer. We will not use shared local objects (commonly referred to as "FLASH cookies") in a manner inconsistent with the purposes for which they were designed unless you are specifically notified that we intend to use them for a specific service. FLASH cookies are cookies that are placed on your computer that are not removed through normal browser management tools.

c. Policy on Information from Persons under the Age of 18

The Company does not seek to collect personally identifiable information from persons under the age of 18. If you are under the age of 18, please do not submit any information to us. If you are the parent or guardian of a person under the age of 18 who has provided information to us, please inform us by contacting us at the email address or the telephone number listed below and we will remove such information from our database. Children thirteen (13) years of age or under are not permitted to access this Website for any reason. If you are concerned about your children's use of the Website, you may use web filtering technology to supervise or limit access to the Website.

a. Use of Your Information

We use the information we collect internally in our business for many business purposes, such as to: (i) provide information about our products; (ii) analyze trends and conduct research about improving our Website and products; (iii) provide support and respond to questions from customers and Website visitors; (iv) improve our Website and products; (v) track traffic patterns and site usage; (vi) address information security and/or privacy practices control, network functioning, engineering, and troubleshooting issues; (vii) investigate claims and/or legal actions, violations of law or agreements, and compliance with relevant applicable laws and legal process; (viii) comply with law, or based on our good faith belief that it is necessary to conform or comply with the law, or otherwise to disclose information to cooperate with police and other governmental authorities, or to protect the rights, property or safety of visitors to the Website or the public; and (ix) process or engage in a sale of all or part of our business, or if we go through a reorganization or merger.

We use the information we collect in a variety of ways. Generally, using all of the above mentioned, and similar type tools, we may collect, aggregate, and use information from or about you such as data about the type of browser and operating system used, which web pages you view, the time and duration of your visits to our site, the search queries you may use on this site, and whether you clicked on any items or links on the site.

We may also share personally identifiable information and non-personally identifiable information externally with our affiliates and other third-party service providers who help us provide operational services for the site and our business, which might include, but is not necessarily limited to: network equipment and application management providers and hosting entities, judicial, administrative and/or legal or financial accounting providers in the event that information must be reviewed or released in response to civil and/or criminal investigations, claims, lawsuits, or if we are subject to judicial or administrative process (such as a subpoena) to release your information or to prosecute or defend legal actions, and other service providers which may be involved in the other types of services and activities otherwise discussed in this Privacy Notice.

b. Disclosure of Your Information

We will not disclose any information to any persons or entities outside of the Company and its affiliated companies and third-party service providers, nor lease, license, sublicense, rent, transfer, disclose, disseminate or otherwise grant access to such information except as outlined above, unless the Company is required to respond to subpoena, court orders or other requirements of law which require disclosure of your information, or in the unlikely event that we engage in a sale of all or part of our business, or if we go through a reorganization or merger.

c. Managing Your Information

You are entitled to removal of your information from our database upon request. You may request that we correct, modify or delete all of your information collected by us through the Website. In order to make such a request or to request an answer to a related inquiry, please send an email to [email protected] or contact us by telephone at 855 565-5050. You may also unsubscribe from our mailing list by clicking on the "unsubscribe" link that is located at the bottom of every email. Unless you require us to delete your information, we will keep your information for as long as reasonably necessary for the purposes described in this Notice and to keep appropriate archives for our business operations.

a. Security

We believe in providing a safe and secure experience for all of our online visitors. To that end, we have implemented security measures, including reasonable physical and electronic safeguards designed to limit unauthorized access and to protect the information collected from you. While we use security measures to protect your information, please note that no data transmitted over the Internet or stored and utilized for business purposes can be guaranteed to be completely secure, and you transmit such information at your own risk. No security measures are perfect or impenetrable. We cannot guarantee that only authorized persons will view your information. We cannot ensure that information you share on the Website will not become publicly available. You can reduce these risks by using common sense security practices such as choosing a strong password, using different passwords for different services, and using up to date antivirus software.

b. Third-Party Links

The Website may contain links to other third-party websites. This Privacy Notice does not apply to such third-party websites to which we may otherwise link, or to other companies or persons who might be listed as third-party contacts on this Website. We encourage you to review any third-party websites' privacy policies before providing any information through those websites.

c. Visitors to the Website Outside of the United States

If you are visiting the Website from a location outside of the United States, your connection will be through and to servers located in the United States. All information you receive from the Website will be created on servers located in the United States, and all information you provide will be maintained on web servers and systems located within the United States. The data protection laws in the United States might not be as those in your country. By using this Website and/or submitting information to us, you specifically consent to the transfer of your information to the United States to the facilities and servers we use, and to those with whom we may share your information.


By using this Website, you agree to this Website's Privacy Notice. We reserve the right, at our discretion, to change, modify, add, and or remove portions of this Privacy Notice at any time. All changes shall take effect immediately upon their posting on our Website. Your continued use of Website or acceptance of emails following the posting of changes to this Privacy Notice shall mean that you accept any and all such changes. If you have questions or concerns with respect to our Privacy Notice, you may contact us by sending an email to [email protected] or by telephone at 855 565-5050